The Villas at Rancho Valencia

The Villas at Rancho Valencia

Rancho Santa Fe, California

Client Industry: Resort/Hospitality/Real Estate Development

It's not often that when you find yourself in one of the world's prettiest places, you notice the people first. But that's exactly what we experienced when we first visited Rancho Valencia Resort & Spa near San Diego, California.

At Rancho Valencia, the warm welcome one receives upon arrival is only surpassed by the embrace felt throughout the entire duration of your stay. The weather is always perfect in Rancho Santa Fe, and you'll come to find that the people at Rancho Valencia are even nicer than the weather.

It's no wonder our positioning strategy was based on a comment frequently heard from guests during their stay at Rancho Valencia, "I would love to live here." The positioning strategy for the Villas at Rancho Valencia, a high-end fractional Residence Club product, was based on the presence of a "living legacy." It's about family and friends. Gatherings. Activities. Relaxation and renewal. And of course, the people.