Client Industry: Urban Residential/Hospitality/Gaming Development
CityCenter represents a powerful story. It's where visionaries made bold decisions that resulted in a prized collection of independent, original works of architectural art with such style and luxury that they defy classification. Celebrating life elevated, CityCenter is pure unbridled freedom. It's hip, hot, and unconventional. It's a cool spot in the desert where you should always prepare to be amazed. That's what makes CityCenter attractive. Unexplainable. Unexpected. Different in a good way.
We're proud to have played an integral part in developing the repositioning and messaging platform and sales strategies for the relaunch of CityCenter. It's our belief that CityCenter is a true American "Hero Story."
Vegas is rising. Front-Row. CityCenter.