Client Industry: Resort Development/Tourism
What could possibly promote economic development in Aspen more than the Base Village at Aspen Highlands? Aspen Highlands Village stands as one of the most successful marketing and design programs we have had the privilege to be involved with to date. The scope and magnitude of the marketing and sales programs for the Village were challenging at times, but as the Agency of Record from the envisioning process through the sellout of the real estate inventory, we are in awe of its accomplishments and are proud of our involvement in such a dynamic development program.
The real estate sales at Highlands and its neighboring project, Five Trees, exceeded expectations, as did the marketing and design programs. The identity for Highlands won national acclaim for concept and design. The creative theme developed by Forte emphasized a strong historical message and promoted the maverick past of Highlands. The main design component utilized throughout all marketing materials was a vertical format, based on the powerful and identifiable topography of Loges Peak at the top of Aspen Highlands.