Client Industry: Resort/Hospitality/Real Estate Development
The gateway to the famous Gaslamp District. The heat and beat of the city. The vibrancy and energy of an iconic rock star experience. An unsurpassed urban happening…on the rocks…with a twist. This was fun. Actually, it was all work that was all play.
The marketing and sales challenge was to take a strong hotel and venue brand and shout about a new and dynamic way to personally become a part of it…own it. The real estate offering was during a downturn in the market, but the sales release was historic and broke all single-day sales records, pun intended, and rocked the local market and the industry. And the beat goes on.